Optimizing Paid Search and Mobile Marketing Retail Campaigns this festive season

 

How to leverage the busiest online retailing day of the year – Cyber Monday.

During the festive season, one of the biggest days online retailers need to prepare for is what is known as Cyber Monday, the busiest day for online shopping transactions. Especially relevant to online businesses with a global presences that include the US, Cyber Monday presents a great opportunity that can be leveraged to its full potential with a small amount of preparation.

This year Cyber Monday falls on December 1^st, giving retailers and marketers just enough time to optimize their paid search and mobile marketing campaigns.

Optimizing your Google Paid Search campaigns for Festive Retail Success.

Trevor Claiborne, from Google’s Inside AdWords crew offers the following tips for retailers who would like to maximise their PPC campaigns in preparation for Cyber Monday:

• Check your budgets, and consider increasing them to avoid exhausting your budget too early in the day.
• Tweak your copy. Promote any special offerings in your ad text. If you have a holiday special that differentiates you from the competition, be sure to showcase it in your ad.

Making the most of your Mobile Marketing campaigns for Festive Retail Success.

According to bulk messaging provider Clickatell, highly personalized, targeted Bulk SMS campaigns provide a highly effective medium that has proven to be successful at increasing campaign revenue and improving marketing ROI.

They have just published a guide aimed at retailers in time for the festive season, aptly entitled the Festive Retailers Holiday Mobile Marketing Guide. The PDF guide contains a Festive Mobile Marketing Cheat Sheet, Mobile List growth tips and guidelines on creating successful festive mobile campaigns. They also include mobile marketing campaign ideas that can be used to promote your online retail store in time for Cyber Monday:

• SMS your customers festive vouchers which are redeemable online.
• Send Christmas Stock Arrival alerts via text informing your customers of new stock.
• Provide information regarding online promotions.
• Offer festive price alerts via mobile encouraging online store visits.

For more tips like these, download the entire guide here.

By making a few adjustments to both your search and mobile campaigns for the holidays, your retail business can prepare to make the most of not only Cyber Monday, but the festive season in its entirety!